brand strategy

You’re not sure if there’s anything wrong with your brand. Questions like "Who are we?" and "Where are we going?" are just going nowhere. In the company itself, on the market and with your customers? Then you are in the right place! Why? Because for us at Neufrankfurt, the brand is the focus of attention. We make it clear to you and your company what it knows, who it is and what it can do.

brand management

We work for medium-sized and large family businesses as well as for stock corporations and start-ups. We master classic brand management tasks such as positioning, core value definition or portfolio architecture as competently as we do innovative design strategies: analog and for the digital transformation of the brand.

brand knowledge

We find the right approach for your needs and give strategic and visual creativity direction and structure. As hands-on strategists, we keep calm and have a clear overview, knowing what we can and should do. We are always open for your ideas and do not make false promises.


Let us rethink, build, update and strengthen your brand together. With heart and brain. With brand technology and coaching know-how. With independent ideas and the courage to break the rules.

Totally uncomplicated: simply well executed.